“Virgin Marula was among the first six products I made, and it’s an ingredient I believe very strongly in, due to its benefits for skin,” says Masterson. View On Amazon View On Sephora View On Walmart This popular brand has many incredible products, but we’ve narrowed the list to our 12 favorites for your skin, body, and hair. “There was a lack of products on the market that fit into this philosophy I was forming, so I made them.”ĭrunk Elephant was sold to fellow skincare brand Shiseido three years ago, but Masteron says, “As a founder, I’m as involved as ever before. “'Clean' was not a word that was used at all back then in beauty,” says Masterson, “and when I got my products into Sephora, they asked me to describe my brand in three words.” She decided on “clean, clinical, and compatible,” meaning your skin can absorb and benefit from the ingredients. In 2012, Masterson created a line of products to help troubleshoot skincare issues, giving the skin a reset from these common ingredients, and bringing together the world of natural and clinical skincare. “And a light bulb went off one day, and I thought, Wow, you know, you could target any issue you wanted, but if a product contains these ingredients, then you're either going to make the issue worse or just not help it at all.” “I started identifying common threads and ingredients that were in every product I saw,” said Masterson. She began questioning what was in an ingredient deck, how certain ingredients affect the skin, and how the skin functions. ![]() That experience sparked her passion for products and ingredients. ![]() Masterson started selling skincare for Arbonne and began with a bar cleanser that she sold around her hometown of Houston to friends and family members. Our Editors Tried Sephora's Best-Selling Products: Here's What What We Loved So there was nothing on the market that worked for me,” she says. One thing gets better, one thing gets worse. Everything would help something, but then it would create a different issue for me. Even after getting married and having babies, I would sneak out and buy a whole things. “I would read about something and go buy it, and was the ultimate consumer, just trying as much as I could. She continued this beauty exploration through high school and college. ![]() The Drunk Elephant founder would raid her mother’s stash of skincare products to experiment and test the efficacy of each. ![]() “I always had skin issues,” Masterson tells PEOPLE. “After that, there are many antioxidants that can help the skin.”Īll of these ingredients can be found in Drunk Elephant products, which are known for their skin-first methods (rather than focusing on, say, fragrance or feel). “My top three for skincare are SPF-the number-one most important thing you can do to protect your beautiful skin retinols or retinoids which prevent fine lines and wrinkles and are preventative (so start them now!) and DNA-damage and repair factors including growth hormones and peptides, which help clean up damage to our skin,” she says. Stevenson, MD tells PEOPLE the most important ingredients you can look for in skincare. NYU Langone dermatological surgeon Mary L. As one of the OGs of the “clean beauty” movement, she created a line of beauty products that help skin and hair without these questionable ingredients. The beauty field is overflowing with products that target this, that, and the other, but Drunk Elephant founder Tiffany Masterson noticed that while they might solve one issue, products featuring the suspicious six ingredients-SLS (a strong cleaning agent), silicones, drying alcohols, essential oils, fragrance, and chemical sunscreens-often cause other flare-ups and irritations with your skin.
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